Reading the announcement in The Fresno Bee, December 2, 2009, that the State of California Department of Water Resources would be releasing 5% of the requested water to farming operations and urban dwellers, brought to bear that the EDC’s goal of creating a plan for water self-sustainability must be the highest priority for Fresno County and the Central Valley.

I recently returned from a trip to Israel with Sarge Green, preeminent water authority representing CSU-Fresno, Ken Schmidt, the foremost hydrologist in the San Joaquin Valley, and Ed McIntyre, Madera Water Commission, where we witnessed firsthand how this country has achieved this lofty goal.

What was most impressive was how Mekorot, Israel’s National Water Company, brought advanced water technologies together under one roof to create a water resource management system second to none. They incorporated desalination, brackish water filtration, effluent/waste separation, and water reclamation with an advanced water resource management software system to control supply and demand, while monitoring quantity and quality.

Here in Fresno County, we have all the water resources, when combined with advanced technology, to become self-sustainable for 100% of our needed agriculture water. The question is: Can, or will, we put aside past political differences and implement a plan for achieving the needed outcome? Are we willing to change how we confront our future economic survival rather than continue down this course of relying on an allocation from governmental agencies? Do we trust in our on expertise to take control of our destiny rather than complain about how we are being controlled?

If you answered ‘Yes’ to the above questions, we want to join with you to make it happen.

If you answered ‘No’ to any of the above questions, have the courtesy to get out of the way of those of us striving to become self-reliant when it comes to water resources.

Without water, we have no future! It is time to start the process of becoming self-sustainable for water. Here at the EDC, we are doing just that. Together we can achieve the extraordinary!

I recently returned from a trip to Calgary with Esther Cuevas, Director of Corporate Locations, which was brought about due to the increase in interest of Canadian companies looking to locate in the Central Valley. Our Corporate Locations department has had great success in placing them in Fresno County, and I felt it was time to begin building a Canadian relationship for the future.

The reception we received was incredible. All of the people we met with hungered for information regarding expanding to the California market, and had no idea of the role Fresno County could play in their possible expansion plans. Some companies are looking to market to California and some are looking to market to the eight western states. All agreed that the benefits Fresno County offers are powerful and compelling as a location to establish their west coast facilities. There was also great interest in participating in the New Frontier Tour in March of 2010.

During these economic times the one thing that all successful companies have in common is the carrying out of their expansion plans, now, in order to be positioned for the economic upturn predicted to be coming in the next 18 to 24 months. They have strong financial strength and are using it to invest in their strategic growth.

Canada will be a very important partner with Fresno County’s economic future and we are building the bridges now to ensure our partnership with them is sustaining.

For over a year now the headlines have been predicting, “A Recession is Coming!” Fortunately, the economy still has not accepted the predictions. Real GDP growth was 1 percent in the first quarter and is on track to reach approximately 2.5 percent growth in the second quarter.

Economic activity in Fresno County has consistently out performed the other Central Valley Counties with better than expected numbers over the last year. And now even the residential housing market in Fresno County is showing signs of recovery with increased sales activity.

Has there been an economic slow down? Absolutely. Has it collapsed? Absolutely not!

In comparing this year’s figures to last year’s, the EDC has seen an increase in activity by 84% over the same period as last year! Fresno County seems to be on more companies’ radars than ever before, including companies from Canada.

The economy may or may not be headed for recession, but there are reasons to be optimistic job conditions could improve before the year is over and especially in 2009.

In trying to find information to back up my own observations I came across the following. It is an opinion by James W. Paulsen, Ph.D., Chief Investment Strategist, Wells Capital Management and the reasons he is optimistic about the economy:

“First, annual productivity growth (the value of labor) has surged to almost 3.4 percent in the first quarter of this year after nearly stalling in early 2007. Moreover, U.S. unit labor costs, after peaking in mid-2007 at 4.3 percent, has subsequently dropped to only 0.7 percent in the first quarter of 2008! Renewed productivity growth combined with slowing labor costs should help revive job creation in the coming months.

Second, most non-financial companies continue to enjoy positive profit growth, good liquidity and healthy balance sheets. What is lacking for most corporations is not the ability to hire, but rather the confidence!

Third, annual job growth peaked at only about 2 percent in the contemporary recovery, compared with peak growth of 3.5 percent in the 1990s, over 5 percent in the 1980s and common peaks in excess of 4 percent job growth during the 1970s expansions. Corporate confidence has remained cautious throughout this recovery causing most to avoid “over-hiring.” Consequently, the job losses this year seem mainly due to “suspension” of new hires rather than the more common “surge in layoffs.” Not only have these “lean” labor policies contributed to rather mild job losses, but they could also result in a quicker- than-normal job market recovery.

Fourth, during the last year, although international trade has been adding to real GDP growth, it has seemingly done little to help the job market. We are puzzled by the persistent and sizable job losses in the manufacturing sector at a time when this sector should be the primary beneficiary of a watershed shift toward trade improvement. Most likely, the beneficial aspects of trade improvement are currently being overwhelmed by the ongoing collapse in the housing and auto industries. However, should housing and autos begin to decline more slowly or bottom, the invisible undertow of net export growth could cause the manufacturing job market to recover surprisingly quickly!

Finally, the slowdown in job creation, like much of the rest of the economy, remains highly concentrated among the housing and auto industries. Despite comprising less than 3 percent of total jobs, of the 438K payroll jobs lost since the start of this year, 219K or 50 percent, are directly tied to the housing and auto industries. Should the pace of collapse in these two industries simply diminish or cease, the aggregate job numbers could quickly improve.” The financial and housing industries are already experiencing positive movement. However, the auto industry is going through devastating times, and only the innovative and strong will survive. And when the auto industry does turn around, we will re- experience the prosperity we have come to know in the past decade with a more controlled pace.

The Economic Development Corporation serving Fresno County continues to provide a public forum for informing and educating Fresno County about important and strategic, if not sometimes controversial, projects that may impact our lives in a dramatic way. The Business Expansion Attraction and Retention (BEAR) breakfast is one of the venues we utilize to accomplish this goal.

The Golden State Corridor Project, presented by Fowler Councilmember Rico Aguayo was received enthusiastically by the crowd of 200 attendees. It brought to light the future vision of the once, hustling and bustling highway 99 that is now moving toward transformation to once again be the economic engine to drive economic development connecting Fowler, Selma and Kingsburg.

The Metro Loop Project was presented by Georgiena Vivian and demonstrated the vision of 50 to 100 years of challenge ahead of us in mitigating density and transportation hurdles that will come our way while protecting our agriculture heritage and prime farm land.

The Southeast Growth Area (SEGA) Project encompasses the planning for an entire eight county region, impacting future generations of families and businesses, and our ability to provide a sustainable, livable and vibrant Fresno County. Dealing with transportation, air, water, and population growth, the Blueprint is a dynamic plan that will flow from generation to generation.

The New EDC Website was presented and the cutting edge CountyScape was unveiled. Please visit www.Fresnoedc.com and explore the various amenities.

All in all it was a great event held at the new Holiday Inn Downtown. Take the time to come see the newest hotel in Downtown Fresno and celebrate our continued revitalization.